4 Reasons Why You Need SEO For Your Small Business

4 Reasons Why You Need SEO For Your Small Business

If you’re considering whether or not to invest in SEO for your business, this article is for you. We will discuss why you need SEO for your small business and why it’s worth the investment for any size of company. Small businesses often don’t understand how they may be missing out on potential customers, increased revenue, and more online exposure when they forgo SEO.

First, why do you need SEO? SEO helps drive more business.

Search engine optimization is the process of increasing your website’s visibility in search engines. Google and other search engines have algorithms that determine how well a website ranks for specific keywords–which are words or phrases related to what your business does and what your potential customers are searching for.

SEO works because it aims to make sure that websites show up when people are searching online for things relevant to their needs. With an SEO-optimized site, potential customers can find you more easily which means they’ll be able to take advantage of whatever services or products you offer them!

What is SEO and why does it matter for your business

Next, let’s talk about what SEO actually is! It may sound complicated but it really isn’t once we break down its components:

  • Technical Optimization – this is using various webmaster & SEO tools to make sure that search engines are able to crawl and index the pages on your site properly. This makes it so you can actually show up on Google.
  • Onsite Optimization – this is where you work on your website and make sure that it’s optimized for search engines. This includes updating the code, focusing on keywords, making a sitemap (a list of all pages), and more! This makes it so that Google (and readers) know what your site is about.
  • Offsite Optimization – this is when we focus on links around the web to build backlinks that can help with rankings. This includes things like guest blogging, social media outreach, and more. This makes it so that Google knows that your site is the one to show above another.

An SEO-optimized site will typically see your rankings increased, but you’ll also see benefits in terms of traffic to your site (increased revenue), higher conversion rates, customer engagement & retention (better relationship with your customers), and a better experience for mobile users. SEO is often confused with just keyword stuffing a page but it has evolved to be much more than that now.

Why You Need SEO: 4 Main Benefits

There are so many benefits to investing in SEO for your business. Here are just a few of them

  • Easier access to new leads
  • Higher conversion rates on your website
  • Increased traffic and revenue
  • Improved customer engagement & retention

And more! With all of these benefits, it’s well worth the investment for any size business. With SEO, you can make sure that your site is seen by as many people as possible which means potential customers will be able to take advantage of whatever services or products you offer them!

Small businesses often don’t understand how SEO should work, and the results to expect so they often push it to the side. In doing so they may be missing out on potential customers that are actually interested in buying their product or service. This is in stark contrast to how pay-per-click, or paid advertising works where you are typically trying to convince someone to buy your product.

How to start an SEO campaign on a budget

Next, let’s chat about what you need to do if you want to start an SEO campaign on a budget. Thankfully, there is no cost for using search engines–you just have to work with them! Any SEO campaign follows these three steps:

  1. The first step is to identify the goal for your campaign.
    • Are you looking for increased sales, more traffic, contact form submissions, email campaign sign-ups, etc?
    • Once you know what your goal is, it will be much easier to develop a strategy that can help achieve those results.
  2. The second is to identify the area of improvement you can most heavily influence.
    • Use the 80/20 rule. If your site has a lot of technical issues, find and fix them first. If you lack content, produce that. If you have plenty of content but no visibility, it is time to start link building.
  3. Determine if you are going to do it yourself, hire an SEO agency, or an SEO consultant.
    • Do-it-yourself can be free OR you can hire an agency to do a full audit and implement it yourself. Cost: $0 to $5,000 depending on size of site.
    • Hiring an SEO agency will typically cost $750 -$4,000 per month depending on the work involved. They will take care of everything. And hiring an SEO consultant will typically cost $100-$500 per hour depending on the calibre of SEO consultant you are aiming for.

Lastly, keep in mind that it takes time for those rankings to happen–be patient! Whichever avenue you choose it typically takes 3-6 months before results really start coming in.

The results won’t be seen overnight but trust me: they’ll show over the long term which means you should take advantage as soon as possible.

Why you should invest in professional SEO help if you don’t have the time or expertise

If you do not have the time or expertise in SEO, then hiring a professional SEO is the best approach you can take. If you fall into this category you should hire a professional for SEO for the following reasons:

  • They have vast experience and know what they’re doing. They can shortcut your website’s rankings but months/years.
  • It saves you valuable time, which would be better off spent in your business.
  • They’re going to make sure your website has the best chance of ranking on Google’s search engine.

Ultimately, SEO is the result of best practices mixed with trial and error. The truth is that most business owners would be better off focusing on their businesses rather than trying to become an expert in an entirely different field.

In conclusion, if you don’t have the time or expertise needed to execute an effective SEO strategy, it is best if you go for a professional that does! So many things depend on how well ranked your site is in SERPs. From building up a strong brand name, better customer service because more people will find out about you, and more sales. It is definitely worth it!

Common misconceptions about SEO

The SEO world is filled with massive misconceptions that really hurt a website’s ability to rank. Here are the three most common misconceptions I see.

  1. The misconception that SEO is only about including keywords in your content
    • Back in the day, you could write a piece of content and the more instances of a keyword that were present on a page, the higher likelihood you would rank for the keyword.
    • Today, modern-day search engines are much smaller and look at many other factors than the words included on a page.
  2. The misconception that SEO will give instant results
    • Traditional marketing typically provides near-instance results. For example, if you put an ad on the radio, you would expect to receive calls/sales/walk-ins almost instantly. With Google, it is a little different.
    • Think of SEO as building a house. It takes time to build the house, but once it is built it is yours. Comparatively pay-per-click, radio ads, billboards, etc are like renting. As soon as you stop the flow of money the results will stop.
  3. The misconception that good content means better rankings
    • While good content is typically the #1 thing that websites are lacking, it is a huge myth that good content will automatically yield better results.
    • Good content will get you 30% towards your goal, the remaining 70% is content promotion, outreach, a proper technical foundation, and continual A/B Testing.

Frequently Asked Questions

How can SEO help a new business’s online presence?

SEO can be a huge asset to a new business’s online presence. The truth is that without a strong online presence, it can be very difficult for a new business to compete with established businesses on a local level, and even nationally. With good SEO, you’re going to see more traffic from search engines as well as from social media sites such as Facebook and Twitter.

What is the difference between paid and organic traffic?

Organic traffic is free to acquire, whereas paid traffic comes at a price. Organic traffic typically consists of people who are searching for your product or service through search engine queries (organic search), browsing website pages (natural search), or visiting websites that link back to yours (inbound links).

Paid traffic, on the other hand, usually refers to visitors you pay money for in order to see your site. These can be ads placed on social media sites like Facebook or Twitter, pop-up ads when someone visits your site from another website, banner ads shown on other websites with links back to yours. The downside of paid advertising is that once you stop paying for it, it goes away.

Do I need to hire an agency or just an individual for SEO services?

It depends on your level of expertise, business needs, and budget. In most cases, a freelancer will be slightly more affordable, but they will be limited by their time and an SEO agency, like RankUp SEO, can scale much larger and provide expertise at a larger scale.

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