Are You Making These SEO Mistakes

Are You Making These SEO Mistakes? The Cost May Be Your Bottom Line

The world of SEO is an ever-changing one and it is easy to make SEO mistakes. What might have worked a year ago may not work today, and what works now may not be the best for tomorrow. This is because search engines are always updating their algorithms to avoid getting spammed with useless pages that don’t offer anything valuable.

With all the new changes it can be hard to keep up and know if you’re doing everything right or just wasting your time on outdated tactics that won’t give you the results you want.

In this article we’ll go over some common mistakes people make when trying to rank in Google, as well as how they could affect your business’s bottom line – so read on!

Are you making these SEO mistakes? The cost may be your bottom line if you are not careful. Let’s explore the most common reasons.

Not using the correct keywords in your content

This seems like it would be a no-brainer, but there has been plenty of research that shows that people don’t always use the right keywords when writing their articles or on-page content for their websites or blogs. The problem is that, if you’re using the wrong keyword, you’re either targeting an irrelevant audience or not targeting one at all.

Doing this will lead to people clicking on your result expecting something else and then leaving when they realize it’s not what they were looking for. It could also be costing your business money because visitors are not converting. Think about it from a consumer’s point of view: Who wants to buy something from a company that doesn’t seem to know what they’re selling?

One way you can avoid this mistake is by double-checking the keywords in your content and making sure that they fit with the rest of the article. If you’re using specific terms that don’t fit into normal conversation or are related to the topic, it may be a good idea to make them lower case and blend them in, as if they were common nouns. When your readers can relate to what you’re saying it’s much easier for them to trust you and buy from you.

Not having mobile-friendly pages

It seems like every other day there’s a new announcement from Google about the importance of mobile-friendly content. If you aren’t already familiar with this, it means that if your website or blog isn’t optimized to be viewed on a phone or tablet, then your business could be in a bit of a pickle.

You could be at risk of losing up to 66% of your traffic if you don’t take the necessary steps to make your website mobile-friendly. If you’re wondering what this might look like, just try visiting your site on a smartphone or tablet and see how it displays for you.

If it doesn’t look right then you need to fix that problem – fast. There are plenty of tools out there that allow you to test your website, or you can just use your phone.

Fix any issues that come up. You could also hire someone to take care of the problem for you, but it’s important not to ignore the issue if you want to avoid losing potential business.

Writing too much content

This one is tricky because, on one hand, you want to give your readers as much information as possible so they don’t feel like they’re missing out. On the other hand, adding superfluous words and sentences can confuse your readers and make it harder for them to understand what you’re trying to say – which again makes them not trust you or convert.

If your content is over 1,500 words and you feel like it’s too much, then chances are it is. There are instances where you need to write more content, but it is quite rare for most industries.

You should break up what you’re saying into separate paragraphs to make it easier for readers to understand and follow along with.

This also gives search engines more opportunities to index parts of your pages and show them in the SERPs, which means you can get more traffic through them.

It is typically better to write about a single focus area of a topic and write many articles about the topic than a single blog post that tries to be all-encompassing.

Not including a call-to-action

No matter what type of content you’re creating, whether it’s for your business or personal blog, it’s important that you leave readers with the next steps they should take.

This is where the call to action comes into play.

If you’re not telling your readers what to do after they read your post then why would they bother in the first place?

This could be anything from visiting another page on your site, signing up for an email newsletter if you have one, or even subscribing to a social media account. No matter what it is, make sure that you give people a reason to stay on your page even after they finish reading.

Not having social media profiles

It’s no secret that social media is taking over the world. People are spending more time talking about brands and sharing information with their friends on channels like Facebook, Twitter, Instagram, Pinterest, YouTube, Tik Tok, Snapchat – the list goes on!

Social media platforms are just another opportunity to showcase your company and its services or products so don’t miss out!

Not having a blog

Blogs are hot right now, and for good reason – people love reading them! 62% of consumers want brands they purchase from to offer engaging content on their website.

If your website doesn’t have a blog then you’re making it difficult for yourself to convert new customers simply because they aren’t getting the information they need about what you do or why they should buy from you.

It also gives businesses more opportunities for their websites to show up in the SERPs. That’s because when Google sees that readers are engaging with your blog through comments and sharing posts with other social media channels then it knows that there is something worth ranking highly on your site for.

Not linking to other content you own

Linking out to your content can be a pain. But it is truly worth it and helps Google crawl your site more effectively and know what pages are most important.

Of course, you can do this manually, but if you are using a CMS like WordPress you can find many plugins that will help you with internal linking.

Try and use exact match anchor text. Anchor text is the text that you click on. For example, it is often ‘Click here’, or a naked URL. These would be examples of natural anchors. Instead, use exact match anchor text when linking internally.

If you are linking to a resource page about plumbing services you offer, for example, you could use ‘Plumbing Services’ as the exact match anchor.

Conclusion on SEO Mistakes

SEO can be tricky, but once you know what you’re doing then it’s effortless – and that means more traffic for your website! Do some research, experiment with different strategies on your site, and see which one works best for you so that you can get more people coming through each time they search for something directly related to what you have to offer.

And remember – SEO is great but profit is better. And so sometimes, optimizing your site for conversions at the expense of more traffic may provide superior results.

If you are not sure how to go about your SEO journey, please feel free to contact us about our SEO Services. We’d be more than happy to help.

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