Backlinks 101 - Why They Matter

Backlinks 101: Why They Matter

When it comes to SEO, backlinks are the lifeblood of your website’s authority. The more high-quality links you can amass from reputable sources, the better your site will rank in search engine results pages (SERPs).

But how do you go about building backlinks? And more importantly, how can you make sure that your links are as effective as possible?

In this article, we’ll walk you through the basics of backlinking, and show you the most common backlink acquiring methods that will help you build high-quality links and improve your site’s ranking.

Why Are Backlinks Important?

Google has always placed a lot of importance on the links that point to a website. The basic idea is that sites with more links are more popular, which means they are more trustworthy sources of information.

This has led some companies to do whatever it takes to get their website linked on as many pages as possible; the thinking is that if your site’s everywhere on the internet, Google will consider it important. This is where things get dangerous, because the more links you have, the more likely it is that some of them are going to be low-quality or spammy.

You want to focus on trying to acquire high-quality links. In fact, Search Engine Journal, and other SEO mastermind groups, constantly list backlinks as being one of, if not the most, important ranking factors for SEO.

What Makes A Link “High-Quality?”

When most people talk about “high-quality” backlinks, they’re talking about two things: relevance and trustworthiness. Links that are relevant are ones that contain content on the page that’s related to your site. Trustworthy links come from sources that are considered reputable by Google, such as .edu and .gov websites, as well as popular news outlets and blogs.

There are other factors that can play into a link’s quality, such as the authority of the website it’s coming from and the anchor text (the text you click on to get to a website). But the two factors listed above are the most important.

How To Build Backlinks

Now that you understand what makes a link high-quality, let’s take a look at how you can go about building them. There are a few different methods you can use, but we’ll focus on two of the most popular: guest blogging, and upgrading content.

Guest Blogging

Guest blogging is one of the most popular methods for building backlinks because it’s so effective. When you guest blog on a high-quality website, you’re getting a link from a trusted source, and you’re also increasing your site’s exposure to a new audience.

The key to guest blogging is finding websites that are a good fit for your content. You can go after a few high-profile blogs, but chances are they’ll only take the most popular/relevant bloggers. The best approach is to look for smaller websites that have a specific audience – this will make it easier to target them with quality content.

For instance, if you sell skateboards, you might want to guest post on a site about skateboarding for kids. If you’re a wedding photographer, you might find that there are several blogs and forums that specialize in weddings – these can be great places to get your links and share your brand.

Upgrading Content

Content upgrades are another great way to build backlinks. This method involves creating additional content for another website, that adds to their existing content and inserting a link to a relevant piece of your own content that adds to their content.

Content upgrades can be used with any content on your site, but they’re most effective when promoting blog posts because that’s where you’ll likely get the most views/shares. You don’t need to create anything crazy; just give readers more of what they love, like an extra tip or an “insider’s guide” to the topic, and link back to one of your resources.

Let’s take a look at how this works with an example. Say you wrote an article about building backlinks, and you want to get it ranked high for the term “backlinks.” You would find relevant websites that discuss backlinks and offer to create additional content for their article or blog post and ask if they are OK if you link to your piece of content that discusses backlinks more in-depth.

By offering to create a content upgrade, you’re increasing your site’s authority. You’re also building rapport with other influential people in the industry, which can lead to guest blogging opportunities and more links (and social media shares!) in the future.


When it comes to SEO, backlinks are still the king. A high-quality link from a reputable website will help improve your site’s authority and get you better search engine rankings. If you’re looking for a way to improve your search engine rankings, backlinks are the best way.

It should be noted, however, that backlinks are not the only thing that matter. You still need to ensure your technical SEO & On-Page SEO is done correctly.

In this article, we’ve discussed two popular methods of building backlinks: guest blogging and content upgrades. Guest blogging is one of the most effective ways to build links because it gives you exposure from high-quality sites while also increasing your site’s authority with Google search ranking algorithms. Content upgrades can be used on any content on your website but they work best when promoting blog posts that give readers more information about a topic or idea that interests them. These strategies will help increase your site’s authority and get better SEO results in the future!

If you are not quite sure how to handle this yourself, don’t hesitate to reach out to us to discuss our SEO services. We have a

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