Google announced that it will be phasing out the Google My Business product in favor of the new Google Business Profile. The change will take place over the next few months, with businesses gradually being transitioned to the new platform.
The new Google Business Profile will offer a more comprehensive and customizable experience for business owners. It will include features such as:
– A profile page that can be customized with photos, videos, and a description of your business
– A dashboard so users can track interactions with their profile
– The ability to create posts
– An improved integration with Adwords Express and Google Analytics
As opposed to being tied exclusively to a place, the Google Business Profile will allow businesses to have more flexibility in representing themselves online. For example, an automotive repair shop could choose to list the auto repair shop’s hours under “general information” rather than just under “location.” Additionally, any updates that business owners make on one profile would automatically be updated across all profiles where that business is listed.
What does this mean for me?
If you currently manage your business’s Google My Business account, there’s no need to worry! You’ll receive lots of notice before Google begins migrating you to the new platform. In the meantime, familiarize yourself with the features of the Google Business Profile and start thinking about how you can make the most of it to represent your business online.
If you’re not currently using Google My Business, now is a great time to start! The Google Business Profile offers many advantages over Google My Business, and it’s likely that this change will only increase its popularity. For more information on how to get started, check out our article on creating a Google My Business listing.
We’ll keep you posted as we learn more about the changes being made to Google’s business products! In the meantime, if you have any questions, or want to improve your local search rankings, feel free to inquire about our Local SEO Services.