Is SEO Expensive

Is SEO Expensive and Worth the Investment?

It seems like everyone these days is talking about SEO. Is SEO expensive? Is it worth the investment?

I’m here to tell you that yes, SEO can be expensive and yes, it absolutely pays off! If you are unfamiliar with what SEO is or how it works (or why anyone would invest in something so intangible), then this article will answer your questions.

Read on for a discussion of the value of ranking highly in search engine results pages and the potential ROI if someone invests in SEO.

But first a stat – According to Moz’s 2014 Whiteboard Friday post about why you should do SEO, companies that rank highly on the first page (page one) of Google for their keywords make an average of $13.17 per click compared to only $0.92 if they are listed in position #30 or lower! That’s a difference of 1360%.

This should be incredibly telling – not only does ranking higher increase the amount of money people spend, BUT it also increases your traffic numbers as well.

Typically the benefit of ranking higher in the SERPS is exponential.

Let’s break down how expensive is SEO

SEO is usually sold in 3 different manners – they come with varying costs. The typical packages are:

SEO Audit Cost

Cost: $500 – $2000+

This is the most basic level of SEO. The purpose of an audit is to find all your on-page issues, technical errors and fix them so that you are fully optimized for search engines. The cost varies depending on the scope of working which includes factors such as:

  1. How many pages,
  2. Type of website (Ecommerce vs service-based), and
  3. What type of Audit (Manual vs automated).

Our prices typically start at $1,000 and largely depend on the number of pages on your site as we manually review all pages for on-page issues.

SEO Consulting Cost

Cost: $50 – $250+ per hour.

SEO Consulting is usually an SEO expert that advises businesses on what areas to work on and improve. They do not do the work for the owner and simply advise on best practices. They will usually help come up with a strategy

Our prices start at $500 per month and include up to 4 hours of consulting time.

Full-Service SEO Services

Cost: $1,000 – $5,000+ per month

The full-meal deal. From strategy to implementation and everything in between.

Most packages fall in the $1,500 to $2,500 price range for medium competition niches. Low-competition niches can typically use the $1,000 packages confidently. Only higher competition niches need to spend more than $2,500 per month.

Is SEO Worth The Investment?

The answer is a resounding, YES.

SEO provides so much value for businesses. It brings your business to the top of the page when people are searching for what you are offering/selling.

If you have a website that is already generating leads or sales doing a simple ROI calculation is easy. Because traffic increases exponentially based on your rankings, if you are currently ranking in position 10 or lower and your website’s profit is $10,000 per year you could easily expect this number to 10-20x if you could rank in the top 3.

And if you’re not currently getting leads/revenue from your website, then there is no better time to start than now.

Is SEO Expensive? – Conclusion

Does SEO cost money? Yes. But, in the long-term, it is worth the investment because you will generate more traffic and leads for your business with a targeted strategy that delivers results.

You can also cut down on costs by utilizing our team of experts to help develop an inexpensive but effective digital marketing plan tailored specifically to meet your needs and budget. If this sounds like what you need then contact us today!

If you want help generating more leads & growing your traffic – contact us today about our SEO Services.

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