SEO Ranking Guide For Beginners

SEO Ranking Guide For Beginners

Don’t feel discouraged if you get overwhelmed or scared with this super technical concept called Search Engine Optimization (SEO).

This SEO beginners’ guide will show you everything you need to know about the basics of SEO. These range from SEO efforts, SEO tools, SEO techniques, you name it!

Trust us! You’ll have an easier time keeping up with the SEO community once you’ve fully grasped our guide.

The Basics of SEO

We’re sure you’re excited to take your digital marketing skills to the next level, but let’s get our first order of business out of the way: The SEO Basics!

What Is SEO in the First Place?

SEO refers to the process of improving your website and overall content to increase visibility on various search engines like Google, Bing, Yahoo, etc.

Most SEO experts will tell you to prioritize enhancing your site’s visibility to gain attention and new customers to your online marketing ventures.

How Do Search Engines Work?

Search engines are responsible for crawling billions of pages with the help of web crawlers.

It explores the world wide web by incorporating web pages and accompanying links so that users can discover more new pages.

The newly discovered web pages will find themselves in an index. Here are some ranking factors to consider when going over the index:

  • Page freshness
  • Content type
  • Featured keywords
  • User engagement on the site 

Check Out the Different SEO Types

Are you looking forward to boosting the search traffic on your website? You’re going to need enough background knowledge on the different optimization types.

Don’t worry, though!

We’ve got you covered with the 4 SEO types that will get your sites and chosen keywords ranking on those mainstream search engines.

On-Page SEO

As the name suggests, on-page SEO is all about revamping all the content found ON YOUR WEBSITE. These usually consist of the following:

  • Meta descriptions
  • Title tags
  • Images
  • Headings and subheadings
  • Keywords

So how can I guarantee my site much success through this straightforward method?

If you want your stuff to be on top of the search result, be sure to follow these pointers:

  • Research Intensively: Brainstorm some terms and short phrases you would like to see stand out on the search engines. Go for HIGH VOLUME but LOW COMPETITION for the BEST search results.
  • Make Your Keyword Stand Out: Optimize the metadata by mentioning keyword phrases and high-quality content in your title tag, meta description, image search, URL, subheadings, and the first paragraph (NOTE: AVOID keyword stuffing so that your article does not rank lower).
  • Presentation MATTERS: No one will go through a messy and unorganized blog post. Come up with a clean and presentable design to give the readers an easier time navigating your content.

Off-Page SEO

Off-page SEO is everything that happens OUTSIDE of your website.

You see, this SEO type ensures your website/company builds exposure to gain more visitors, views, and traffic.

This is where link building, the method of collecting trustworthy sites to link back to your website, comes into play.

Here are some tactics and strategies to ensure you’re building links CONSISTENTLY:

  • Do Research on the Competitor Sites: you can’t just add links on your website without knowing what they are. It pays to examine the backlink profile of your main competitors for you to conduct proper competitor research.
  • Social Media Exposure Is Essential: Spice up the online conversation by posting relevant keyword data on Facebook, Twitter, LinkedIn, etc. The MORE people talk about your stuff, the MORE LIKELY your content will garner clicks.
  • Build Connections: You need to do more than build links. Establishing connections with journalists, influencers, bloggers, and even SEO experts will help you reach the top of the search engine marketing industry.

Technical SEO

This goes out to all the search engine crawlers!

Technical SEO pertains to refining the website’s infrastructure so that search engines have an easier time “crawling” to it.

Basically, it does all the behind the scenes stuff by dealing with the technicalities such as:

  • Schema
  • Site maps
  • Site navigation
  • Page speed
  • URL structure
  • HTTPS connection

If you want to improve the search algorithm, you NEED technical SEO by your side. It ensures your website is:

  • Fast and responsive
  • Fully operational and functional
  • User-friendly
  • Convenient to mobile users

Local SEO

Local SEO does not expand to the national or international audience. 

Instead, local search intent suits well for those who have physical shops that cater to local customers.

If you want to know how you’re fairing in the local Google SEO game, it’s best to constantly check and update your Google My Business Page.

Be sure to fill out the following information:

  • Complete address
  • Business hours
  • Contact information (phone number and email address)
  • Description
  • Reviews
  • Photos

It also pays to include awards, trust symbols, and positive customer reviews, so that majority of your local leads become potential customers.

You can also create customized local landing pages and improve your local profile for your company to pop up on many search queries.

SEO Tips You Must Remember

We’ve just finished giving you a crash course on SEO 101. Now it’s time to equip you with noteworthy advice to ensure you get the BEST and MOST OPTIMAL SEO experience.

Without further ado, let’s begin!

Have a Solid SEO Strategy

You cannot start the SEO game without a clear framework or vision in mind. Keep in mind that NOT ALL audiences have the same set of interests.

So it’s best to start by laying out your website’s goals. This will help you narrow down your keyword suggestions.

Ask yourself these questions:

  • What is my target keyword?
  • Am I aiming to gain new leads?
  • Do I want to promote brand awareness?
  • Is the goal to earn more revenue along the way?

If you can answer these thinking points, you’ve completed the first step of SEO.

Brainstorm Valuable Keyword Ideas

The next important thing to remember has to do with practicing EFFECTIVE research.

A great practice you should apply is using an online keyword research tool. Let’s go through each keyword tool:

  • Moz Keyword Explorer
  • Google Search Console
  • Google Analytics
  • Google Keyword Planner
  • Google Trends

Be sure to use these keyword tools in your keyword research process to gain organic traffic, visitors, and customers.

Internal Linking Is the Key

Another excellent method besides using keyword research tools is adding internal links to your website. These will increase the site’s overall ranking on Google and other search engines.

Allow us to explain why.

If Google sees that you hyperlink top-tier websites, you give your page the impression that it is a high-authority site.

Make sure to do prior research and only go for the most trustworthy sites. You might not get your desired traffic or clicks if you add poor-quality links.

Get To Know White Hat SEO and Black Hat SEO

You might be asking, “What’s the difference between the two?”

In short, white hat SEO follows tactics and SEO techniques that Google approves. It ensures users get high-quality search results and human-friendly content.

For its part, black hat SEO employs a high risk, high reward approach.

How so? They try to bend the rules by tricking the search engine algorithms and not following the webmaster guidelines.

You may get results such as higher search volume and overall rankings, but Google might penalize your site by not including it in the search results anymore. Black Hat SEO isn’t something we ever recommend using on our sites, or yours. But it is important to know and learn about it so you can make sure you stay above board.

Stay Updated With the Latest SEO News

Do you want to see your organic search rankings skyrocket?

Try to keep tabs on the most recent SEO news and updates.

Staying up-to-date and informed with what’s happening in the SEO universe will help you determine how search engines rank websites.

These platforms will feed you essential knowledge regarding the latest updates and changes, so go check them out! 

  • Search Engine Journal
  • SEMrush
  • SEO 101
  • Marketing O’Clock
  • Voice of Search

How to Determine SEO Success

I am now fully equipped with all the information and tips, but how will I know if my site is successful?

We got you! These key performance indicators (KPIs) should give you a sense of whether your sites are doing well or not.

Check for Any Conversion from Organic Traffic

If someone does any action on your site, consider that a conversion. This can range from clicking your link to completing a purchase.

So if you start noticing an upward trend in the organic search results, expect your website visibility and keyword ranking to improve drastically.

Track Keyword Rankings

Speaking of keyword ranking, you need to ensure your site ranks high on Google.

To find out your current ranking, all you have to do is type on the search bar your desired keyword. This will give you an idea of how your page stacks up with other competitive websites.

The ULTIMATE GOAL is to get your website on the FIRST PAGE of the Google search. These stats prove why this is such.

  • Moz mentions that 71% of search traffic clicks come from the first page.
  • According to the Search Engine Journal (SEJ), more than 25 percent of internet users click the first page of the Google search results.

Conclusion

You see!

SEO can be a fun niche to explore if you have sufficient background of the basics and essential information.

It will take time to get used to this field, but if you’re patient, persistent, and willing to learn, you will get the results you want.

Watch yourself dominate the SEO game above your fellow competitors!

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