ROI Driven SEO
Trackable SEO Results
Truro SEO - Search
Most people think that you can just throw up a one-page website and it will rank for tons of keywords. Unfortunately, this isn't the case. We will take a systematic researched approach to determine what to write content about. We will then produce SEO-optimized content and that you can be proud of.
Meet David Moffatt. Your SEO Truro Expert.
Hi - Thanks for visiting RankUp Seo. I really appreciate you stopping by. My search engine optimization journey began when I was looking to hire a reliable SEO company to help me with another company I own. I spent weeks interviewing company after company trying to help me improve my search engine results. What I quickly found was that everyone offering SEO solutions was over-promising and significantly underdelivering. No SEO Team could produce the results they promised.
This made my search engine marketing dreams frustrating. I spent north of $50,000 trying to build my search traffic. I spent many countless days and nights researching, studying, and implementing my own SEO strategies. After analyzing my website traffic I quickly realized that the work I was putting in was outperforming what I had paid thousands for in the past.
It was at this moment that I decided I would begin offering my own search engine optimization (SEO) services. My goal is to over deliver and exceed expectations with every single client.
I look forward to speaking with you.
Your target audience should find your website when searching
SEO shouldn't just be about ranking higher in the organic search results. You need a targeted approach to
understanding what your potential client or audience is searching for. To do this effectively in your local
market you have to make sure you ensure all the fundamentals of SEO are done.
This is where we can help.
Our Search Engine Optimization Services
SEO isn't so simple these days. With Google's recent (and continued) updates, you now need to ensure that your user experience, site speed, and technical SEO components are all top-notch.
On-Page SEO is the core of search engine optimization as it truly is the foundation for everything else to be built upon.
Search engines crawl your website to determine what your website is about. They first need to be able to crawl your site effectively, requiring a proper site structure, and then will read your content and meta tags as a factor of where they place you in the search rankings.
Keyword research is a critical component of this page to ensure pages are properly optimized.
Content for Humans and Search Engines
Easily the most overlooked area of SEO is the content. Google can't rank you for something you haven't written about!
We will guide you (or do it for you!) in creating the perfect content for the search engines. Every search engine optimization strategy must include a content strategy as well.
As part of our SEO services, this will include a content gap analysis, content-specific keyword research, and optimizing old content.
We know that some niches are technical and so if you are more comfortable producing this content we will guide you on exactly how to frame your content to increase your search engine rankings.
Local SEO & Map Pack SEO
Ever wonder how when you search for a business they show up on Google maps? Or why a business that is located further away from yours always seems to come up higher on the maps?
This is local SEO. This is where we shine.
More than 50% of the volume on search engines is through mobile devices. If you are like many businesses that service a local area then an effective Local SEO Strategy will be critical in increasing your business.
Search engines treat local searches differently than normal searches and so the search engine optimization strategy for local SEO
is completely different.
Off-page SEO includes all of the work that doesn't involve working on your site.The main two activities involved in an off-page SEO strategy are:
- Link Building Outreach - Reaching out to niche-specific websites and asking them to link to your content.
- Citation Building - Building out local business profiles across various business directories. This is particularly important in Local SEO & Map Pack SEO.
Our off-page SEO strategy is completely white hat. We do not believe in paying for links. All link-building is done
through manual outreach.
Frequently Asked SEO Questions
Frequently Asked SEO Questions
We believe that digital marketing and SEO services in general are full of smoke and mirrors. Fancy pitches with empty promises. We want to change this. We believe in implementing our SEO strategies for your business success. We have helped skyrocket websites to make over 6 figures of annual revenue. Our search engine optimization company can help you with this as well.
We believe that partnering with a professional SEO company in Halifax is the best way to grow your business and leverage your existing marketing strategy. Let our web professionals help you future proof against the ever-changing search engine optimization industry.
Our SEO team believes in staying above board with our SEO strategies when looking to increase your web presence. This means we do everything in our power to ensure that you stay on the right side of Google. Our on-page SEO, technical SEO, and content creation is all geared towards ensuring maximum compliance with Google’s best practices and guidelines.
It should be noted that any type of active link building is against Google’s terms of service. Yes, this includes creating a great piece of content and showing it to others in the same niche, and asking for a link. However, we believe the approach we take to link prospecting to the best safest form of link building available.
We are aware of other SEO companies that engage in very dangerous SEO tactics & practices. We do not believe in this, and will treat your website as if it is our own! The SEO industry has a bad name and we are looking to change that.
As part of RankUp SEO services Halifax we can assist with other digital marketing strategies. This can include web design assistance, assistance with Facebook Ads and lead generation funnels. While we are SEO specialists first, we know that internet marketing is much broader than this.
Sometimes these services have to be contracted out based upon our resources and technical requirements. If this occurs we manage the entire project for a small mark-up (10%).
We recommend working on your business website in a holistic approach to attracting potential customers via a variety of online marketing sources.
Without looking at your website, this is a hard question to answer and even then it can be difficult. There are many factors that determine how difficult it is to get to the top: how competitive your industry is, how new your website is, and if your website is technically set up to rank.
We can work with nearly any budget. Typically the more you spend, the faster the result comes. This is simply a by-product of being able to get more work done.
Our pricing is highly dependant on your expectations. However, we believe in being honest and upfront with individuals about the anticipated difficulty of the project. We will work with both small and large companies with a variety of budget ranges.
If your goal is to get more website traffic for your local website and don’t have a massive budget then we can look at Local SEO services which will optimize your local google search presence.
While we can assist with social media marketing and social media management, this isn’t our primary area of expertise. We typically recommend working with an expert in that area or we can help you find someone we trust.
While our offices are located in Halifax, NS we can offer our services for any website that is in the English language even if it is outside of the Halifax, NS region. We are an SEO service provider for companies in Canada & the US.
We can also assist with SEO optimization across all business markets.
While we can help with websites on other platforms, such as Wix, Squarespace, etc. WordPress is by far the most versatile platform to achieve SEO success. The reason for this is because WordPress allows for ultimate customization. This includes ensuring your page speed is optimized, that your website looks the way you want it to, and that we have all of the functionality and features needed.
Most SEO consultants rely on the business owners to supply them with relevant keywords to rank for. We take a different approach to SEO analysis and focus on money intent keywords. This means we want to focus on search terms that will actually drive profits for your business. Organic traffic is great but if it doesn’t translate into dollars it means nothing.
While every plan is customized to the individual a typical plan follows the basic outline below.
- First Step – Pre-work (initial audit) – Discussion with you to determine your needs, desires, and your existing and past digital marketing efforts. We will determine if we can assist.
- Second Step – Foundation work – Once we determine we can assist, our seo professionals will begin:
- Reviewing & optimizing all web pages for on-page/technical SEO components. This could include a rebuild of your website depending on its current structure, and performing speed optimization alongside the regular on-page/technical SEO work.
- We would also create/optimize Google My Business profiles, review all existing social media profiles, set up Google Analytics, etc.
- Market research also occurs here to ensure you have the best success at ranking.
- Third Step – Off-Page/Content Creation – With a proper foundation built link acquisition and properly optimized and engaging content can begin to be created.
The speed at which these three main steps can be completed is largely dependant on your budget and the current foundational state of your website and landing pages. We typically start ranking keywords that your home page and service pages already rank for. This usually provides the fastest SEO marketing success and allows for long-term growth.
We absolutely guarantee the quality of our work. However, what most people are asking is if we can guarantee that their google search rankings will increase.
This is impossible to guarantee, unfortunately. There are several reasons:
- Google changes its algorithm all the time. This can cause fluctuations in rankings completely out of our control.
- Everyone is fighting for the first place. This means many people are competing for the same keywords. Most reputable and honest SEO experts follow a similar process to obtain more traffic. The more work and effort is put into a website the faster it will rank. So if a competitor with a larger budget comes around they can certainly outrank you.
- Your budget impacts the speed at which items can be implemented. And as #2 suggests, if a competitor can implement their SEO.
We understand that a guarantee helps when making business decisions and because of this all of our SEO plans are monthly plans. If at any point you are not happy, give us 30 days’ notice and we will part ways.
We are not a web design agency and so website design isn’t our forte. In the event you need to rebuild your web pages and require a web designer to assist you with your website design needs we will gladly connect you with a reputable designer. If you are not comfortable navigating this process alone, we can help coordinate and manage the rebuild for a small mark-up. This will ensure your web design strategies and your SEO strategies go hand in hand.